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Joonas Savonen

Hesatek / Meta advertising

From the first impression to the next step.

I create ad creatives and build Meta campaigns for Hesatek, a brand owned by Maxei Finland Oy. These are selected examples of that work.

Meta advertising

Ad views
3,000,000+
Clicks
60,000+
Ads
100+

Scroll down to explore the ads. On short screens or with reduced motion, swipe horizontally. When this gallery is focused, use the Left and Right arrow keys to move between ads.

Hesatek cooling ad showing a small heat pump held between fingers, with a Finnish headline about affordable cooling in a compact size.

Make the benefit tangible.

A GREE Bora promotion built around compact size. The product-in-hand visual makes that benefit immediate, with the price and installation offer close by.

Green Hesatek heating ad asking about winter electricity bills, above two people beside an outdoor heat pump.

Start with a familiar problem.

Winter electricity bills lead into an air-to-water heat pump offer. The creative connects the concern to a concrete next step: a heating-cost calculator.

Hesatek EV charging ad for housing companies, with a home charger, electric car and a checklist of service features.

Speak to the decision-maker.

EV charging for housing companies. The message brings the installation service, load management and resident billing together around the needs of a shared property.

Hesatek recruitment ad featuring two team members and the Finnish headline Hei kylmäasentaja.

Put the people first.

Recruitment advertising for Hesatek. A team portrait and a direct invitation introduce the people behind the work.