I work across marketing, ecommerce, business analytics and AI, combining strategy with the work of building, running and improving digital channels.
Explore my work
Currently
Marketing, Ecommerce & AIat Hesatek / Maxei Finland Oy
Junior Analystat OP Pohjola Wealth Management
M.Sc. studentat Aalto University
01Selected work
I connect business goals with data and hands-on implementation. My work starts with understanding the problem, then finding what to improve and how to make it happen.
That takes me across marketing and ecommerce, business analytics and applied AI—from shaping a strategy to analysing performance and building the tools behind it.
A Shopify store that brings a service business and an online shop together, with product purchases and service enquiries in one place.
I handled design, development, copy, SEO and integrations.
A corporate website that brings the company story, its brands and a broad range of services into one place.
I handled design, development, copy, SEO and integrations.
A personal website bringing Joel’s biography, ideas and campaign participation together.
I handled design, development, SEO and integrations, and developed the copy from Joel’s initial drafts.
02About
I lead marketing and ecommerce work at Maxei Finland, work as a Junior Analyst at OP Pohjola Wealth Management, and study Business Analytics at Aalto University.
My work combines marketing and ecommerce with business analytics and AI. I create campaigns and websites, develop dashboards for leadership, and build tools and automation. That means working on both the strategy and the implementation.
Outside work, I run, play tennis and padel, travel and follow investing. I’m also a dog person.
Finisher, October 2026.
I’ve played competitively and was part of Saint Andrew’s School’s varsity tennis team, Florida high school state champions in 2019.
I also play padel.
Vienna, Austria.
03Background
Sep 2026 — present
Junior Analyst
I work on personalization, digital analytics, AI development and competitor research in wealth management, and lead an internal AI initiative for digital analytics. Previously Digital Business Analyst trainee, March–August 2026.
Jun 2024 — present
Marketing, Ecommerce & AI
Freelance. I lead marketing strategy and hands-on work across SEO, search advertising, paid social, email, automation and ecommerce. Competitor and market analysis guide ongoing development.
Jun 2024 — Feb 2026
Digital Marketing Specialist
Freelance. SEO, Google and Meta Ads, analytics, websites and AI customer-service agents for businesses across 15+ industries. For one month, I independently ran digital marketing for 10+ clients.
Sep 2022 — May 2024
Business Development Consultant
Ecommerce, website optimization, and competitor, market and pricing analysis. Previously Office Assistant, 2021–2022.
2025 — present
M.Sc. Information & Service Management
Major in Business Analytics · Minor in Marketing
2025
Exchange studies
Business Administration and Management
2022 — 2025
B.Sc. Information & Service Management
Minor in Accounting
Bachelor’s thesis · Aalto University · 2024
I studied sales and marketing digitalization in 24 Nasdaq Helsinki consumer goods and services companies, combining Python text mining with financial analysis of data from 2018–2023.
2023 — 2024
Chair of the Board in 2024; Head of Community & IT in 2023.
2022
Group Lead at Founders Day.
