Explore
Joonas Savonen

I work across marketing, ecommerce, business analytics and AI, combining strategy with the work of building, running and improving digital channels.

Explore my work
Joonas Savonen

Currently

Marketing, Ecommerce & AIat Hesatek / Maxei Finland Oy

Junior Analystat OP Pohjola Wealth Management

M.Sc. studentat Aalto University

01Selected work

I start with
the business.

I connect business goals with data and hands-on implementation. My work starts with understanding the problem, then finding what to improve and how to make it happen.

That takes me across marketing and ecommerce, business analytics and applied AI—from shaping a strategy to analysing performance and building the tools behind it.

I turn insight
into action.

And build
what people use.

Hesatek homepage presenting heat pumps and services.

Hesatek.fi

A Shopify store for Hesatek, a brand owned by Maxei Finland Oy, combining service enquiries and an online shop.

Role & project details for Hesatek.fi

I handled design, development, copy, SEO and integrations.

  • Installation and service pages explain the offer, with a dedicated form for enquiries and a booking system for maintenance and assessment booking.
  • An online shop organizes product categories, while Tekoäly Mikko offers customer guidance.
Visit hesatek.fi
Maxei homepage introducing the company and its brands.

Maxei.fi

A corporate website that brings the company story, its brands and a broad range of services into one place.

Role & project details for Maxei.fi

I handled design, development, copy, SEO and integrations.

  • The company story and brand section introduce Maxei, Hesatek and Fresh Wash.
  • Service information spans electrical work, heating and EV charging, with routes to contact the business.
Visit maxei.fi
Joel Vanhanen homepage with a prominent portrait and introduction.

Joel Vanhanen

A personal website bringing Joel’s biography, ideas and campaign participation together.

Role & project details for Joel Vanhanen

I handled design, development, SEO and integrations, and adapted the supplied copy to fit the website’s layout.

  • The site brings biography, vision and blog content together in a simple structure.
  • A portrait-led visual identity sits alongside links for campaign participation.
Visit joelvanhanen.com

And I’ve also ran a couple of ads

Meta advertising

Ad views
3,000,000+
Clicks
60,000+
Ads
100+

Google Ads

Impressions
10,000,000+
Clicks
200,000+
Ad creatives & campaigns

02About

The perspective behind the work.

I lead marketing and ecommerce work at Maxei Finland, work as a Junior Analyst at OP Pohjola Wealth Management, and study Business Analytics at Aalto University.

My work combines marketing and ecommerce with business analytics and AI. I create campaigns and websites, develop dashboards for leadership, and build tools and automation. That means working on both the strategy and the implementation.

Outside work, I run, play tennis and padel, travel and follow investing. I’m also a dog person.

Joonas holding his finisher’s medal at the Amsterdam Marathon.

Amsterdam Marathon

Finisher, October 2026.

Joonas playing a backhand on an outdoor tennis court.

Twenty years on court

I’ve played competitively and was part of Saint Andrew’s School’s varsity tennis team, Florida high school state champions in 2019.

Joonas and another player holding rackets at an indoor padel court.

Another kind of court

I also play padel.

Three people outside a café in Vienna.

A change of scenery does you good sometimes.

Vienna, Austria.

A dog carrying a branch while standing on a rock in the forest.

Nature in a good company

Joonas taking a close-up photo with a dog.

A dog person, always

03Background

Learning along the way.

Work experience

Sep 2026 — present

OP Pohjola Wealth Management

Junior Analyst

I work on personalization, digital analytics and competitor research in wealth management, and lead an internal AI initiative for digital analytics. Previously Digital Business Analyst trainee, March–August 2026.

Jun 2024 — present

Hesatek / Maxei Finland Oy

Marketing, Ecommerce & AI

Freelance. I lead marketing and ecommerce strategy and execution across SEO, Google and Meta Ads, ad creatives, email and automation. I develop the Shopify store and the Hesatek and Maxei websites, including design, copy and integrations. I also build AI tools for customer service and marketing, and analytics dashboards. Performance, competitor and market analysis guide ongoing development.

Jun 2024 — Feb 2026

DigiDigi

Digital Marketing Specialist

Freelance. SEO, Google and Meta Ads, analytics, websites and AI customer-service agents for businesses across 15+ industries.

Sep 2022 — May 2024

Hesatek

Business Development Consultant

Ecommerce, website optimization, and competitor, market and pricing analysis. Previously Office Assistant, 2021–2022.

Education

2025 — present

Aalto University

M.Sc. Information & Service Management

Major in Business Analytics · Minor in Marketing

2025

Esade

Exchange studies

Barcelona, Spain · Business Administration and Management

2022 — 2025

Aalto University

B.Sc. Information & Service Management

Minor in Accounting

Bachelor’s thesis · Aalto University · 2024

Sales and Marketing Digitalization as the Driver of Growth and Profitability

I studied sales and marketing digitalization in 24 Nasdaq Helsinki consumer goods and services companies, combining Python text mining with financial analysis of data from 2018–2023.

  • Python text mining
  • Financial analysis
  • 24 companies · 2018–2023
Download thesis (PDF)

Sep 2017 — Jun 2021

Helsingin Suomalainen Yhteiskoulu

Matriculation examination

Helsinki, Finland

Sep 2018 — Jun 2019

Saint Andrew’s School

High school exchange year

Boca Raton, Florida, USA · Varsity tennis team

Leadership & community

2023 — 2024

Aalto Investment Club

Chair of the Board in 2024; Head of Community & IT in 2023.

Oct — Nov 2022

Slush

Volunteer Group Lead at Founders Day. I co-led 30+ volunteers and helped organize an event for 1,000 startup founders.

Mar 2018

UNIS-UN conference

I represented Finland at the UNIS-UN conference in New York, participating as a debater in discussions on technology, innovation and the future of work.

Watch my conference speech
International experience

Studying for a year at Saint Andrew’s School in Florida, going on exchange to Esade in Barcelona, representing Finland at the UNIS-UN conference in New York, and volunteering at Slush have shaped my international perspective. I’m comfortable adapting to new settings and working in multicultural environments.

Languages
  • FinnishNative or bilingual
  • EnglishProfessional working
  • SwedishLimited working
  • SpanishElementary